It’s that wonderful time of the year again. November, the month when you begin to feel the excitement and warmth of Christmas. The month when men commit themselves to grow a mustache or a beard (#movember #noshavenovember) to raise awareness for prostate and testicular cancer, anxiety, and suicide.
The month when creative and ambitious people from all over the word finally sit down in front of the much-feared blank page to start writing the novel that they always wanted to write but have been forever postponing.
From a blank page to the last full stop in just a month (#NaNoWriMo – as in National Novel Writing Month) and most importantly, the month of Black Friday and Cyber Monday.
It all started in the United States. Ever since 1952, the day after Thanksgiving has been officially opening the Christmas shopping season.
However, as online shopping has become increasingly popular throughout the past decade, countries from every part of the world started celebrating this shopping date hoping to reach similar sales volumes to the United States – ever since 2005, this has constantly been the busiest shopping day of the year.
During Black Friday, almost every retailer offers incredible discounts. These Black Friday deals are impossible to find at any other time of the year (especially on such a wide variety of products).
Black Friday is now an incredible phenomenon both in-store and online that generates hundreds of millions of sales.
Cyber Monday is a marketing term invented in 2005 to try to prolong the black Friday shopping madness. It worked. In 2019, Cyber Monday online sales exceeded the 7 billion dollar mark.
Nowadays, people can expect huge sales the entire month of November, with an obvious sales-peak during the week after Thanksgiving – that includes both Black Friday and Cyber Monday.
And so, more and more people are organizing their annual purchases with these dates in mind, particularly when it comes to upgrading electronic equipment such as phones or computers.
But you need to make sure you don’t fall into the marketing trap. Since this is a shopping phenomenon that happens mostly online, there are some precautions to take.